In 1969 Roger, his grandson, opened Oxfords first shop in Cheap Street, Sherborne, where the emphasis was on fresh foods, and this has traded successfully despite competition from major supermarkets.

In 1971 Frank died and Roger became a partner in the business with his parents. The bakery was a major part of the village life, as the fresh bread made in the early hours of the morning was despatched thoughout the day to the outlying villages,and particularly where a door to door delivery service, free of charge, was offered to the vast majority of Sherborne householders, villages and local hostelries. The locals would then call at the village bakery to buy their bread from the bakery, carrying it away hot and fresh ..... how much arrived home intact .... many have a story to tell! Real fresh bread as a major part of the diet saw a steady trade particularly from the working communities.

By 1971 an interest had been shown in Oxford's traditional bread making methods and some of the original used by Frank in the early days, and Roger was invited to embark on demonstrating his skills as a Master Baker at a local Steam Show, and so he and his wife Sue began travelling the south and west taking their old fashioned bakery to the people! Over a period of 30 years, Roger and Sue have continued to take the old fashioned bakery out to other parts of the country,and each year,however far afield they go,they are invited to yet further away!

This side of their business has becme a very educational one, where schools attend shows on special days to watch and learn how the whole process of growing the wheat to making the bread was carried out. This craft is slowly dissapearing, and the generation of folk who remember bread like it used to be, and the tales of their young days, stand and watch with as much interest as the schoolchildren. Oxford's Traditional recipe lardy cake dissapears off a plate as soon as its displayed, as there are not many made like them nowadays, if any at all in some areas of the country. Ron and Joyce retired in 1987, and in 1990, when Sue became a business partner, Roger and Sue purchased a second bakers shop, this time in Milbourne Port, in which a coffee shop was set up as well, offering a welcoming cuppa and a location for friends to meet and chat over a hot cup of coffee and a delicous Belgian Bun. Because Roger and Sue have retained their genuine traditional recipes and methods of baking, Oxford's has became well recongnised as carft bakers who produce real bread. The products are not mass produced and are not wrapped and packaged with sell by dates, as every day, the bread, rolls and morning goods are made that same morning that the customer goes to buy them. At easter every hot cross bun is moulded and crossed, every easter biscuit stamped out, at Christmas every real rum truffle moulded and shaped, every mince pie stamped out and filled, the products are made by hand, Christmas cakes and yule logs are made using quality ingredients. In between all the festivities, other people's celebrations have to be catered for, and freshly made sponges for birthdays, anniversaries or christenings are sold through the business, and customers come up with new ideas each time. The bakery at Alweston, where all the products are made is somewhere to pop in during the early hours of the morning, whilst the bread is being made, and usually by 7 am you can buy a hot fresh loaf of bread just in time for breakfast! The shops at Milborne Port and Sherborne are open every day for the sale of all Oxford's products along with other local produce, such as eggs, Doset honey and an array of preserves, chutneys and marmalades made with natural ingredients. Georgie Porgies selection of traditional puddings, again made with natural ingredients are a treat ... choose from Apple and Cider, Orange and Coitreau or a delicious traditional Christmas pudding. Roger and Sue welcome you to their shops in Sherborne and Milborne Port, and offer a range of quality tradionally made products, orders are always accepted for little or large occasions, and a freindly staff always try their best to provide "service with a smile".

At the end of 2002, permission was sought to convert the old coach-house and outbuild in the yard behind Oxfords shop in the Milborne Port's High Street to residential use.